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Branding your Business

9 May 2011 No Comment

The SACBW Centurion Branch presented a very informative and lively function on 14 April 2011 with the theme on How to Brand your Business.

One of two speakers for the day was Elizma Wannenburg, a lecturer at TUT’s Department of Marketing, Logistics and Sport Management

Her presentation highlighted issues like how your business can obtain a competitive edge in the current economic condition.

Elizma discussed the importance of a company’s external brand, such as its online presence, appearance and the attitudes of the personnel working at the company as well as the internal factors that influence consumer’s perceptions.

By focusing on strengthening a company’s positives and adapting the negatives can help obtaining the goal of reconnecting the external brand with the internal brand.

Elizma Wannenburg and Carina Nel, chairperson: SACBW Centurion Branch

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